Paul Faivret

April 2022

Rebranding the world leader in software for life science.

Designing a modern, relevant yet timeless visual identity for the world leader in software for life science.

Founded in 2011, the company had never had a redesign of its visual identity. Mainly focused on software engineering, I was the first design employee. I became the design manager and quickly proposed a rebranding to modernize the company's image and propel the design culture within the team.

I had to develop a modern, relevant yet timeless visual identity for the brand, to clearly differentiate from their competitors, and to actually be the leader within the segment. The brief also entailed a new website, marketing iconography, branding for the suite of products, graphics for the newsroom and merchandising for the employees. I also entirely implemented the website on using Webflow.

You can learn more about the process in my small Twitter thread here. You can also read our corporate release here.

Also, here is the MetaCell Showreel I did for the About page.

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Designing a modern, relevant yet timeless visual identity for the world leader in software for life science.

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