Journal

Arro is an AI-powered UX research platform. Customers are UXR or Product teams across different scales of companies that try to understand their users with the quality of a 1:1 interview and the quantity of a research form. Thanks to AI, they can offer personalized interviews to users to grasp their complete feedback while doing it at scale in a matter of days. Once the feedback is received, AI also assists them in summarising the learnings, extracting opportunities and generating next steps.

I started working with the Arro team in February 2023 when Craig Watson reached out. Before that, Craig had sold his startup to Spotify and then joined the music company as a PM for a few years. I joined them part-time as a Founding Designer and got the opportunity to design the brand, the website, the product, and motion design.

To learn more about Arro, visit arro.co.

1. The Brand

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When I joined the team, the first task was to design the brand. We knew the product was about UXR, but AI was not the main driver at the time. With experience, I knew that founders tend to be quite opinionated about the look and feel they want to give to their brand. So, I sent three drastically different suggestions of visual identity to grasp the vibe.

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Most of the already existing ones stick to atomic components and don't go beyond. The concept behind UI Kit was to make a UI Kit actually usable for real life companies, with complex needs for technical components.

The model is built of nodes, projections and compositions. Each element has their own properties accessible from the Components Hierarchy.

UI Kit allows designers and founders to supercharge their design workflow, and to harness the full power of Figma with meticulously crafted and highly technical components.

When the user opens a composition, the Components Hierarchy panel automatically show which components are out of the view. This allows the user to drag components in this sidebar to include or exclude from a composition. This sidebar gives extra visibility and control to the user.

UI Kit handles complexity more than any other library, from complex hierarchies in tree viewers, or state management in tables, to large amount of variants for rich text editors.

To build a node, the user can either drag-and-drop the placeholder node from the toolbar or select the tool by clicking on it and clicking on the canvas to add a node. A submenu to display and switch the type of node they're building also appears.

For this UI Kit, I have carefully built dozens of exceptionally realistic interface, meticulously tailored to enable founders to get started on their project with unparalleled swiftness and ease.

To create a composition, the user activates the tool in the toolbar and click-and-drag on the canvas to create the composition. This solution allows the user to keep control over their workspace and workflow since some users may prefer to start building their compositions before building their nodes, or vice-versa.

UI Kit comprises hundreds of meticulously crafted components and thousands of their variants, ensuring an unparalleled selection that guarantees founders will discover precisely what they're looking for.

Intro

Greetings,

I'm Paul, a 23-year-old designer living amidst the bustling heartbeat of London. If you call me, I'll be shy - unless we talk about layouts, font families or interactions.

I hold immense respect for those driven by passion and ambition. I feel inspired by the ones who carefully think through the finest details, down to the very last pixel of a design.

My design journey began at the age of 14, when my interest for photography led me to create a portfolio, hopeful that it would captivate many. Though it found an audience of one—my ever-supportive mother—it did create an interest for web design within me. Ultimately, I found myself spending more time rebuilding the website than actually taking photographs.‍

This newfound passion guided me to design for non-profits and local sports clubs, and quietly evolved into my career. For nearly a decade, I have designed websites, visual identities, motion graphics, mobile applications, flyers, posters, business cards, and ultimately, the intangible realm of software—what the tech world also calls “products.”

Eventually, I started doing the same thing for more and more clients, and before I could even think about it, it became my job.

I studied in Lyon, France; which then led me to MetaCell, for leading the design of software for the world's best universities and pharmaceutical companies. Two years ago, I moved to London. I like it here. In April 2023, I joined the V7 team to build AI - whatever that means. My focus is dedicated to our latest product, V7 Go.

I'm a font-nerd, a design system thinker, an auto-layout advocate, a self-learner, a detail lover. Many things inspire me, but nothing does it more than passion. My focus is on the extra mile. The one pixel detail that makes the other thousands look perfect. I strive for simple, effective and honest design.